2019-05-24
DFSK New SUV Glory 560 was Launched in Overseas Markets
Brand Dynamic

In April – May, 2019, DFSK new SUV Glory 560 was launched in Indonesia and Chile and won the wide attention of local media, dealers and users.

Glory 560 is the second SUV of DFSK to enter into overseas market after Glory 580. The first super city SUV Glory 580 has been sold over 400,000 units cumulatively in domestic since its launch in 2016, and occupied certain market share overseas. Launch of the new SUV Glory 560 has further enriched the product line of DFSK in overseas markets, and also proves the strong product competitiveness.

Glory 560 Launched in Indonesia

On April 25, 2019, DFSK participated in the largest international auto show in Indonesia—IIMS with Glory 560, which was officially launched under the attention of Indonesian media and dealers.

DFSK launched 5 versions of Glory 560: basic version, comfort version and luxury version with 1.5T or 1.8L engine. Glory 560, with strong competitiveness among 7-seat SUV, will meet user’s basic needs.

Based on the development of Indonesia market and requirements of Indonesian consumers, DFSK introduced Glory 560 to Indonesia because it can fully meet the upgrading needs of Indonesia market to SUV and the excellent product quality has been accepted by the market.

After the launch activity in IIMS, dealers in Jakarta (Indonesia) began the reservation. In the following 1-2 months, DFSK will hold regional launch conference in key markets of Indonesia.

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Glory 560 Launched in Chile

On May 15-16, 2019, DFSK SUV Glory 560 launch conference was successfully held in Valle Escondido Golf Club, Santiago, Chile.

There were more than 70 persons—including 30 mainstream media, leaders of INCHCAPE AUTOMOTRIZ CHILE S.A., 16 sub-dealers and DFSK representatives (responsible for Chile market)—in this launch activity. Representatives of INCHCAPE AUTOMOTRIZ CHILE S.A., the partner of DFSK in Chile introduced the product positioning, selling point and marketing strategy of Glory 560. Then the vehicle unveiling ceremony, test-drive and sales training were successively held.

The launch activity of Glory 560 in Chile has attracted strong response and close attention of the public. Dealers were also confident in sales of Glory 560 in Chile.

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Successful launch Glory 560 in Indonesia and Chile has fully proved DFSK product strength, and reflected that DFSK is a brand worthy to be trusted. DFSK always sticks to the core value of “everything for users”. We try to provide products with good quality and excellent service so as to establish the brand image and lay a solid foundation for the further expansion in overseas markets.