2020-12-25
Soaring Epidemic´╝î580 Pro strongly launching in Pakistan
Brand Dynamic

While the world is suffering from a second COVID-19 rebound, good news came from overseas markets. On December 20, 2020, at 19:00 Pakistan time (22:00 Beijing time), RAIC company, the Pakistani distributor of DFSK, officially released the Glory 580Pro through the network platform, attracting more than 20,000 onlooker.

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The online launch of Glory 580Pro was hosted by two famous Pakistani stars, and the shining stars immediately drew a tremendous response from Glory family fans. Then with a warm family travel short film, they highlighted the family SUV concept that Glory has always been adhering to. And through a video, they showed the 580Pro's comfortable 7-seat, scientific control, large space and entertainment system, which are suitable for family and travel use, and with fully consideration for the habits of potential users in Pakistan.


Not only is the appearance attractive, but also the strength is outstanding. A professional evaluator from Pakwheels.com, a well-known local car portal in Pakistan, showed up and talked about the 580Pro driving experience. The DFSK Pakistan brand manager explained the engine details, exterior interior, safety configuration and voice control system. As the first 7-seat smart SUV to be mass-produced in Pakistan, with high cost-effectiveness, rich configuration and intelligent voice control system, the Glory 580Pro become an SUV that fans can't wait to own.


In addition to online releases, dealers will also have comprehensive coverage of local mainstream newspapers, terrestrial advertisements and broadcasts in major cities across the country, bringing the glory 580Pro to every fan who loves glory. On the day of its release, 580Pro has received orders for more than 1,000 units.


Behind the listing of the Glory 580Pro, other mysterious front-line fighters are silently preparing and escorting the listing activities.


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The 580Pro launched is the first time that the Right Hand Drive vehicles from DFSK has been carried out the CKD assembly program in Pakistan market, which has realized the whole network launching with the fastest speed, so as to seize the market opportunity. The situation in Pakistan is not optimistic, especially at the peak of the second wave of global COVID-19 rebound. Due to lacking of experience in KD assembly and activity planning of the distributor, Mr. Zhang Xingyan, general manager of Chongqing Sokon Motor (Group) Imp. & Exp. Co., Ltd., took the initiative to arrange sales and support team to jointly plan with distributor, and sent the technical and sales team to Pakistan to solve the KD assembly problems together with distributor, and plan and organize 580 Pro listing activities.


On December 12, Liu Longgang the sales manager of Asian region and Zhou Yang the engineer of the KD project department from the Sokon Motor (Group) Imp. & Exp. Co., which set off from Beijing to the assembly plant in Lahore, Pakistan to guide the launch of the vehicle and the production of parts. Under well protection, they were successfully completed the assembly and delivered in accordance with the domestic standards with hard working spirit. Our two colleagues are currently in good health and will continue to provide on-site support for local assembly and listing activities in Pakistan for one month. The brave adventurous and hard-working of the two members also aroused the praise of all dealers, who called them "superman" from DFSK China and practitioners of Sino-Pakistani friendship.


Being user-centric and market-oriented, Sokon Motor (Group) Imp. & Exp. Co., has been trying to implement the basic law of Sokon Motor in the face of a complex market environment and severe epidemics to promote brand and products to markets.