DRIVES FOR BETTER
A subsidiary brand under the SERES Group, is dedicated to providing global consumers with leading automotive services and products. It has expanded its presence to over 70 countries and regions, with over 600,000 vehicles exported overseas. DFSK ranks as a leading exporter in multiple markets. Leveraging the robust R&D capabilities of the SERES Group, DFSK is rapidly transforming into a new energy and intelligent vehicle brand.
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DRIVES FOR BETTER
A subsidiary brand under the SERES Group, is dedicated to providing global consumers with leading automotive services and products. It has expanded its presence to over 70 countries and regions, with over 600,000 vehicles exported overseas. DFSK ranks as a leading exporter in multiple markets. Leveraging the robust R&D capabilities of the SERES Group, DFSK is rapidly transforming into a new energy and intelligent vehicle brand.
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Two Decades of Excellence, A New Era Dawns — DFSK Celebrates 20th Anniversary in Peru with E5 PLUS Launch
LIMA, Peru, Oct. 6, 2026 — DFSK marked a significant milestone in the Latin American market today with a grand 20th Anniversary Celebration and E5 PLUS Launch Event in Peru's capital. The event also saw the regional debut of DFSK's global brand renewal proposition "DRIVES FOR BETTER" and the official launch of the E5 PLUS plug-in hybrid seven-seater SUV across Peru and the broader Latin American region.The Grand Unveiling: Lima Hosts Dual Celebration of DFSK Peru's 20th Anniversary and E5 PLUS Debut Held in central Lima, the event featured a carefully curated agenda encompassing brand renewal strategy, market outlook, DFSK Peru's two-decade journey, the E5 PLUS unveiling, and tours of three interactive product experience zones. The ceremony was broadcast live simultaneously on Instagram and TikTok, bringing the 20th anniversary celebration to Peruvian consumers both on-site and online. During the livestream, one viewer placed an order for the E5 PLUS immediately after the product presentation — what began as a ceremonial brand event concluded with a tangible sale, serving as the most compelling testament to the brand's renewed momentum.Brand Renewal, Steady Progress: Two Decades of Evolution from Commercial Vehicles to New EnergyTaking the stage in fluent Spanish, Mr. Xie Mingru framed the event not merely as a product launch, but as the story of a brand's 20-year journey rooted in the local market.Mr. Xie began by tracing DFSK's brand heritage — as part of SERES Group, DFSK leverages the Group's global R&D and manufacturing ecosystem to consistently deliver high-quality products and services to users worldwide.He then reflected on DFSK's journey alongside the Peruvian market: beginning with commercial vehicles, progressively expanding into passenger vehicles, and now undergoing a comprehensive transition to new energy — DFSK has consistently stood shoulder to shoulder with Peruvian consumers.The 20th anniversary served as the centerpiece of his address. He stated:"This year marks DFSK's 20th anniversary in Peru — it is a milestone, and more importantly, a new starting point. DFSK understands this market, believes in this market, and remains firmly committed to investing in its future."On this occasion, the brand renewal slogan "Drives for Better" takes on deeper significance — a commitment to continuously providing customers with superior products and services, and jointly building a better future for mobility.DFSK's connection with the Peruvian market dates back to 2006. Since entering the market with commercial vehicles, the brand has progressively built a comprehensive sales and after-sales service network, accumulated extensive local operational expertise, and earned the trust and recognition of Peruvian consumers."We will remain committed to advancing the development of new energy mobility in Peru, growing alongside our customers, and consistently delivering reliable products and premium services — because we believe: we can always take one more step forward."A New Benchmark Arrives: E5 PLUS Redefines Peruvian Family Mobility with Plug-in Hybrid TechnologyThe official debut of the E5 PLUS in Peru marked the centerpiece product moment of the launch event.Positioned as a plug-in hybrid seven-seater SUV, the E5 PLUS is equipped with the SERES Super Hybrid System, delivering 142 km of NEDC pure electric range and 1,200 km of combined range. Combining three core advantages — plug-in hybrid technology, seven-seat configuration, and ultra-long range — the E5 PLUS precisely addresses the diverse mobility needs of Peruvian families.Market Reception: Local KOL, Media, and Dealers Give Unified AcclaimAt the launch event, product ambassadors, brand sponsors, automotive media, test-drive influencers, and dealer representatives gave high praise to the E5 PLUS from diverse perspectives — Milett Figueroa, DFSK E5 PLUS Product Ambassador, shared her thoughts at the event:"I love my new DFSK! I'm thrilled to announce that I've become DFSK's new Brand Ambassador, and I'll be embarking on this incredible journey with the DFSK E5 PLUS. It's a plug-in hybrid SUV that combines technology, design, and all the comfort I need in my daily life."Gustavo, a player from Club Sport Boys Association — the football club sponsored by DFSK Peru — attended the event in support of the E5 PLUS launch:"The E5 PLUS's exceptional combined range and pure electric city commuting capability make it an ideal choice for young people living in Lima who want to get out of the city on weekends. Plug-in hybrid technology better addresses the diverse needs of Peruvian consumers. In my view, the E5 PLUS is the ideal multi-functional SUV."Automundo Perú, Peru's leading automotive media outlet, shared its assessment of the E5 PLUS at the event:"The E5 PLUS plug-in hybrid seven-seater SUV combines space, technology, and intelligence, making it perfectly suited for both daily commuting and long-distance travel. The launch of this model marks the beginning of a new era for the DFSK brand — as the brand celebrates its 20th anniversary in Peru, DFSK further strengthens its commitment to sustainable development."At the event, nearly all media representatives praised the E5 PLUS's V2L external discharge function and actively participated in hands-on experiences. DFSK Peru's key dealer partners — ZAuto, Satellital, Autored, and Inka Automotores — collectively expressed:They will accelerate the rollout of Shop-in-Shop display zones to attract more consumers for in-store test drive experiences. Concurrently, they will intensify E5 PLUS test drive invitation efforts, leveraging the 20th anniversary raffle campaign to drive retail sales conversion.Deeply Rooted in Latin America: Two Decades of Market Accumulation and Strategic Entry Amid New Energy Transition AccelerationTwo Decades of Market Accumulation: Since entering the Peruvian market in 2006, DFSK has built a comprehensive sales and after-sales service network and accumulated extensive local operational expertise, starting from its commercial vehicle roots. Currently, DFSK operates 27 authorized stores across Peru, covering the capital Lima and major second- and third-tier cities. Inchcape, a world-leading automotive retail group, serves as the local master distributor, ensuring service standards align with global benchmarks.Peru's automotive electrification market is in the early stages of exponential growth. The E5 PLUS's entry into the Peruvian PHEV market at this juncture captures the acceleration window of the local new energy transition. Writing the Next Chapter: From the 20th Anniversary Milestone to the Next DecadeFrom product sales to brand experience, from single-point launches to network deepening, from fuel vehicles to plug-in hybrids, from commercial vehicles to family mobility — Peru is steadily becoming DFSK's benchmark market in Latin America. Looking ahead to the next decade, DFSK will continue to uphold its brand promise of "providing customers with superior products and services" and grow together with Peruvian consumers. "We can always take one more step forward."
DFSK Brings Summer Mobility Closer to Customers with Hurghada and North Coast Service and Test Drive Activation
HURGHADA& NORTH COAST, Egypt — August 2026 — From its official market entry in Cairo to bringing professional service and test drive experiences closer to customers in Hurghada, DFSK is continuing to build its presence in Egypt with a simple commitment: mobility should keep people moving, wherever life takes them.As part of its summer campaign, DFSK recently brought its Mobile Maintenance Service and Test Drive Experience to Hurghada and the North Coast, two of Egypt’s most popular summer destinations. Combining convenient vehicle maintenance with on-road product experiences, the activation created an accessible touchpoint for families, young professionals and visitors enjoying the summer season.From Cairo to Hurghada and the North Coast: Continuing the E5 PLUS JourneyDFSK officially entered the Egyptian market in December 2025, holding a launch event in Cairo where it introduced the E5 PLUS alongside two additional new products. Set against the iconic backdrop of the Pyramids, the launch marked the brand’s first official entry into Egypt and a new chapter in its global development.The arrival of the E5 PLUS represented more than the introduction of a new vehicle. It reflected DFSK’s broader transition toward new energy and intelligent mobility, while staying rooted in the brand’s long-standing focus on reliability and practical value. DFSK has expanded its presence across more than 70 countries and regions and built a global network of more than 1,000 sales and service outlets.In Egypt, that journey is now moving beyond the launch stage.From introducing the E5 PLUS to local consumers to creating opportunities for customers to experience DFSK vehicles on the road, and now bringing maintenance support directly to Hurghada and the North Coast during the summer season, the brand is continuing to develop a more direct and everyday connection with Egyptian users.D — Drive for EveryoneAt the heart of DFSK’s approach is a belief that mobility should be accessible to more people.Its brand philosophy, “D-Drive for Everyone,” reflects this commitment: delivering mobility solutions that combine broad accessibility, practical benefits and technology designed for everyday life.The Hurghada and North Coast activation brought that philosophy into a real-world summer setting. For customers on the move, vehicle maintenance does not have to mean putting plans on hold. Through its Mobile Maintenance Service, DFSK brought professional maintenance and expert support closer to customers, helping them stay ready for the journeys ahead.The message is simple: because summer plans shouldn’t stop for maintenance.F — Focus on New EnergyThe E5 PLUS also represents DFSK’s continued focus on new energy mobility.At its Egyptian market launch, the E5 PLUS was introduced as a strategic model within DFSK’s new energy portfolio, alongside the brand’s broader transition toward electrification and intelligent mobility.But technology becomes meaningful when it meets people in everyday situations.That is why the North Coast and Hurghada Test Drive Experience focused on experiencing DFSK vehicles where they matter most — on the road. Customers had the opportunity to get behind the wheel, explore the DFSK lineup and experience its performance, comfort and smart features in a real driving environment.S — Serve with ReliabilityFor DFSK, reliability does not end when a vehicle leaves the showroom.It is reflected in the service that supports customers throughout their ownership journey.The Mobile Maintenance Service in Hurghada and the North Coast puts this idea into action by taking professional support closer to customers, demonstrating DFSK’s commitment to practical, accessible and dependable daily service.This approach builds on the reliability DNA that has shaped DFSK throughout its international development and remains central to the brand as it enters a new era of new energy mobility.K — Keep Moving ForwardThe journey that began with the E5 PLUS launch in Cairo continues on the roads of Egypt.From a landmark launch beside the Pyramids tosummer activations across Hurghada and the North Coast, DFSK is gradually turning its presence in Egypt into something more than a product introduction — a relationship built through vehicles, service and everyday experiences.D — Drive for Everyone.F — Focus on New Energy.S — Serve with Reliability.K — Keep Moving Forward.For DFSK, keeping moving forward means continuing to grow with its users, listening to their needs and bringing technology, service and mobility closer to everyday life.And this summer in Hurghada and along the North Coast, the journey continues.
DFSK Launches Right-Hand Drive E5 PLUS in Indonesia, Marking a New Milestone in Global Expansion
DFSK, the new energy vehicle (NEV) brand under SERES Group, officially unveiled the right-hand drive E5 PLUS at the 2026 Gaikindo Indonesia International Auto Show (GIIAS), marking the model's first launch in a right-hand drive market following its debut in the 2026 International Automotive & Supply Chain Expo in Hong Kong. The introduction also represents an important milestone in the global rollout of DFSK's latest strategic model and further strengthens the brand's presence across Southeast Asia.Backed by more than two decades of international market experience and its established local manufacturing operations in Indonesia, DFSK is entering a new phase of global expansion for its right-hand drive product lineup.Designed for Modern Family MobilityDeveloped with the needs of Southeast Asian families in mind, the E5 PLUS combines long-range electrified performance, spacious comfort and intelligent technology to support everyday commuting as well as longer family journeys.Powered by the SERES Super Hybrid System and equipped with a 25.3 kWh battery, the E5 PLUS delivers up to 140 km of NEDC pure electric range, ideal for daily urban driving. For extended trips, the vehicle offers a combined driving range of up to 1,400 km, providing drivers with greater flexibility while reducing fuel consumption and range anxiety.To better accommodate larger families, the Indonesian-spec E5 PLUS features a six-seat configuration with independent second-row captain's seats, offering enhanced comfort and personal space for every passenger. An adaptive FSD suspension system further improves ride quality and handling, helping the vehicle perform confidently across Indonesia's diverse road and weather conditions.The intelligent cockpit has also been localized for regional users, supporting five additional languages including Bahasa Indonesia, Thai, Malay, Vietnamese and Traditional Chinese. Seamless connectivity with Apple CarPlay and popular entertainment applications such as Spotify provides a familiar and intuitive digital experience.Safety is a priority throughout the E5 PLUS. A comprehensive suite of driver assistance features comes standard across the range, including Adaptive Cruise Control (ACC), Lane Centering Control (LCC) and Lane Departure Warning (LDW). Supported by five millimeter-wave radars, 22 sensing units, a 360-degree surround-view camera and a transparent underbody view, the system helps drivers stay aware of their surroundings for greater confidence and peace of mind on every journey.Local Manufacturing Supporting Regional GrowthAs the flagship model of DFSK's renewed global product lineup, the E5 PLUS has already gained strong market recognition following its launches across North Africa and South America, earning positive feedback from customers, media and business partners for its performance, practicality and intelligent features.Since pre-sales opened in Indonesia, the E5 PLUS has already received more than 1,200 pre-orders, reflecting growing market confidence in the model.Production of the E5 PLUS is supported by SERES Group's highly automated manufacturing facility in Indonesia, where the vehicle is locally assembled under globally unified production standards. The facility serves both the Indonesian market and neighboring export markets while strengthening the local supply chain, creating employment opportunities and supporting Indonesia's long-term vision for sustainable industrial development.The Indonesian launch of the right-hand drive E5 PLUS represents a significant step in DFSK's global strategy. As one of Southeast Asia's largest automotive markets, Indonesia serves not only as an important destination for the model, but also as a strategic hub for expanding DFSK's presence across right-hand drive markets throughout the region.Building a Stronger Local EcosystemBeyond introducing new products, DFSK continues to strengthen its long-term commitment to Indonesia by building an integrated local ecosystem covering research and development, manufacturing, sales and after-sales service. The company aims to deliver products and services that are better tailored to local customer needs while creating sustainable value together with dealers and business partners.Speaking at the launch event, Amy Gong, President of DFSK, said:"At DFSK, we continuously evolve with our customers' needs. Through advanced new energy technologies, higher product quality and greater customer value, we are committed to delivering better mobility experiences while supporting the long-term growth of our dealers and partners. We first established our presence in Indonesia in 2017, and our long-term commitment to this market remains stronger than ever. This is the new DFSK, and together we will drive a better future."With more than 20 years of international development, DFSK now operates in over 70 countries and regions, serving more than 5 million users worldwide. The launch of the right-hand drive E5 PLUS in Indonesia marks another important chapter in the brand's global journey as it continues to expand its new energy vehicle portfolio and accelerate the transition toward smarter, greener and more reliable mobility solutions for families across Southeast Asia.
DFSK Officially Launched the E5 PLUS in Argentina
On June 24, 2026, DFSK officially launched the E5 PLUS in Argentina, marking another important milestone in the brand's expansion across Latin America and our ongoing global brand transformation. Organized in close collaboration with local distributor Corven Group, the event effectively combined product demonstrations with dealer empowerment. The launch received positive feedback from both media and dealer partners.The event secured excellent turnout and engagement from crucial local stakeholders:• Media Coverage: 51 mainstream journalists and top-tier automotive media outlets(including Autoblog, La Nación, El Economista, and Motor Magazine).• Channel Partners: 32 core dealer network representatives from across the country.• Strategic Partners: 41 VIP guests and partners.To maximize local resonance and media amplification, the marketing execution integrated highly successful localized touchpoints:• Product Feature Localization: We utilized the E5 PLUS's V2L (Vehicle-to-Load) function to brew Mate tea on-site. This tangible, scenario-based demonstration of the technology directly connecting with Argentine daily life generated significant media interest and discussion.• Emotional & Cultural Connection: Leveraging the coincidence of the launch date with Lionel Messi's birthday, the keynote included a dedicated birthday tribute and a public blessing for the Argentine National Team's title defense in the upcoming World Cup. This gesture successfully fostered emotional resonance and brand goodwill among the local attendees.• Product Validation Proof Point: Pre-launch marketing materials effectively highlighted the 2,217 km local road test (Buenos Aires to Mendoza), which successfully built trust regarding vehicle durability and reliability in diverse terrains.Following the launch, Corven Group executives, including Martín Torilo, Santiago Sporleder, and Braian Ata, hosted a business conference for Tier 2 dealers, aligning the network on brand strategy, product planning, and Q3–Q4 sales objectives.The DFSK training team then delivered product and sales training covering key product highlights, competitive positioning, sales techniques, and customer experience management, ensuring dealers were fully prepared for the market launch.The launch event also offered attendees the opportunity to experience the E5 PLUS through static displays, product demonstrations, and test drives, further reinforcing confidence in the model among dealers and media representatives."Every detail of this E5 Plus reflects a clear philosophy: to provide a smarter, more efficient and more comfortable driving experience for those who move forward wisely and pay attention to technology, design and functions," said Santiago Sporleder, Brand Manager of the general agent, in an interview with reporters.Looking ahead, DFSK will continue expanding our electrified vehicle business across Latin America while delivering reliable products and high-quality services under our "Drives for Better" brand promise. The successful launch of the E5 PLUS further strengthens SERES Group's international presence and represents another important step in our global growth strategy.
DFSK Accelerates Global Expansion with Debut of the Right-Hand-Drive E5 PLUS in Hong Kong
Hong Kong SAR, China, 18 June 2026 – DFSK, the new energy vehicle brand under SERES Group (HKEX: 09927), today unveiled the right-hand-drive (RHD) version of the E5 PLUS at the 2026 International Automotive & Supply Chain Expo (Hong Kong), marking a major milestone in the brand's global expansion.The debut of the E5 PLUS RHD not only broadens DFSK's product portfolio, but also reflects the brand's continued evolution into a global provider of intelligent, green mobility solutions designed around the needs of local markets.Accelerating DFSK's Global JourneyFollowing the success of the E5 PLUS in North Africa and South America, the launch of the RHD variant represents another significant step in DFSK's international growth. As DFSK expands its presence across global markets, the company continues to strengthen the development of its regional centers and ecosystems. Highly automated production facilities in Indonesia and Vietnam enable DFSK to respond more efficiently to local demand.Amy Gong, President of DFSK, said: "The E5 PLUS marks the beginning of a comprehensive renewal of our product portfolio. We will continue to strengthen our capabilities in technology and intelligent innovation, enrich our product offerings, accelerate our global expansion, deepen our local operations, and deliver increasingly competitive products and services that provide customers around the world with greener, smarter mobility experiences."<Photo 1: DFSK President Amy Gong speaking at the event>Engineered for Right-Hand-Drive MarketsThe E5 PLUS is a strategic global new energy model developed to meet the needs of modern family mobility. Powered by the SERES Super Hybrid System, the E5 PLUS intelligently adapts its driving modes to different road conditions through advanced energy management, delivering both efficiency and confidence on longer journeys with a combined driving range of up to 1,200km WLTP.The intelligent driving variant of the E5 PLUS RHD features driver assistance solution equipped with 5mm-wave radars and 22 sensing units, complemented by functions including a 540-degree panoramic view, enhancing convenience and safety across daily commuting and more challenging driving environments.Recognizing the unique characteristics of RHD markets, particularly across Southeast Asia, the E5 PLUS RHD has been specifically optimized for regional driving conditions, weather patterns and user preferences. Driver assistance functions such as Lane Centering Control (LCC) and Adaptive Cruise Control (ACC) have been refined for local driving scenarios, while voice interaction and user interface logic have been adapted to regional usage habits.The infotainment system now supports Traditional Chinese (Hong Kong), Thai, Indonesian, Malay and Vietnamese, alongside an upgraded connected ecosystem offering seamless compatibility with systems and applications like CarPlay and Spotify, creating a more intuitive and enjoyable ownership experience.The E5 PLUS RHD will be progressively introduced across markets including Indonesia and Hong Kong, offering customers an attractive combination of intelligent technology, practicality and value.<Photo 2: DFSK E5 PLUS Right-Hand-Drive model>New Identity, New Product and New ServiceGuided by its values of accessible technology, green innovation, accountability and continuous progress, DFSK is committed to advancing vehicle technology while building a stronger ecosystem that creates value for customers, partners and communities. By making intelligent mobility more attainable, DFSK strives to drive progress through smarter, more comfortable and more efficient transportation solutions that evolve with the changing needs of modern families.To support this vision, DFSK is actively strengthening its global partner ecosystem through long-term collaboration and comprehensive support. At the same time, DFSK has introduced a new global service framework built on agile quality management, professional talent development, an efficient spare parts network and a digital service platform. Spanning five critical dimensions—network capability, operational systems, people, technical expertise and parts availability—the new architecture is designed to provide peace of mind and a service experience that exceeds expectations.With a renewed brand identity, an expanding portfolio of new energy products and a stronger service commitment, DFSK is poised to further strengthen its position in international markets and play an increasingly important role in shaping the future of global sustainable mobility.
