DRIVES FOR BETTER
A subsidiary brand under the SERES Group, is dedicated to providing global consumers with leading automotive services and products. It has expanded its presence to over 70 countries and regions, with over 600,000 vehicles exported overseas. DFSK ranks as a leading exporter in multiple markets. Leveraging the robust R&D capabilities of the SERES Group, DFSK is rapidly transforming into a new energy and intelligent vehicle brand.
Models 
DRIVES FOR BETTER
A subsidiary brand under the SERES Group, is dedicated to providing global consumers with leading automotive services and products. It has expanded its presence to over 70 countries and regions, with over 600,000 vehicles exported overseas. DFSK ranks as a leading exporter in multiple markets. Leveraging the robust R&D capabilities of the SERES Group, DFSK is rapidly transforming into a new energy and intelligent vehicle brand.
News
DFSK Launches Right-Hand Drive E5 PLUS in Indonesia, Marking a New Milestone in Global Expansion
DFSK, the new energy vehicle (NEV) brand under SERES Group, officially unveiled the right-hand drive E5 PLUS at the 2026 Gaikindo Indonesia International Auto Show (GIIAS), marking the model's first launch in a right-hand drive market following its debut in the 2026 International Automotive & Supply Chain Expo in Hong Kong. The introduction also represents an important milestone in the global rollout of DFSK's latest strategic model and further strengthens the brand's presence across Southeast Asia.Backed by more than two decades of international market experience and its established local manufacturing operations in Indonesia, DFSK is entering a new phase of global expansion for its right-hand drive product lineup.Designed for Modern Family MobilityDeveloped with the needs of Southeast Asian families in mind, the E5 PLUS combines long-range electrified performance, spacious comfort and intelligent technology to support everyday commuting as well as longer family journeys.Powered by the SERES Super Hybrid System and equipped with a 25.3 kWh battery, the E5 PLUS delivers up to 140 km of NEDC pure electric range, ideal for daily urban driving. For extended trips, the vehicle offers a combined driving range of up to 1,400 km, providing drivers with greater flexibility while reducing fuel consumption and range anxiety.To better accommodate larger families, the Indonesian-spec E5 PLUS features a six-seat configuration with independent second-row captain's seats, offering enhanced comfort and personal space for every passenger. An adaptive FSD suspension system further improves ride quality and handling, helping the vehicle perform confidently across Indonesia's diverse road and weather conditions.The intelligent cockpit has also been localized for regional users, supporting five additional languages including Bahasa Indonesia, Thai, Malay, Vietnamese and Traditional Chinese. Seamless connectivity with Apple CarPlay and popular entertainment applications such as Spotify provides a familiar and intuitive digital experience.Safety is a priority throughout the E5 PLUS. A comprehensive suite of driver assistance features comes standard across the range, including Adaptive Cruise Control (ACC), Lane Centering Control (LCC) and Lane Departure Warning (LDW). Supported by five millimeter-wave radars, 22 sensing units, a 360-degree surround-view camera and a transparent underbody view, the system helps drivers stay aware of their surroundings for greater confidence and peace of mind on every journey.Local Manufacturing Supporting Regional GrowthAs the flagship model of DFSK's renewed global product lineup, the E5 PLUS has already gained strong market recognition following its launches across North Africa and South America, earning positive feedback from customers, media and business partners for its performance, practicality and intelligent features.Since pre-sales opened in Indonesia, the E5 PLUS has already received more than 1,200 pre-orders, reflecting growing market confidence in the model.Production of the E5 PLUS is supported by SERES Group's highly automated manufacturing facility in Indonesia, where the vehicle is locally assembled under globally unified production standards. The facility serves both the Indonesian market and neighboring export markets while strengthening the local supply chain, creating employment opportunities and supporting Indonesia's long-term vision for sustainable industrial development.The Indonesian launch of the right-hand drive E5 PLUS represents a significant step in DFSK's global strategy. As one of Southeast Asia's largest automotive markets, Indonesia serves not only as an important destination for the model, but also as a strategic hub for expanding DFSK's presence across right-hand drive markets throughout the region.Building a Stronger Local EcosystemBeyond introducing new products, DFSK continues to strengthen its long-term commitment to Indonesia by building an integrated local ecosystem covering research and development, manufacturing, sales and after-sales service. The company aims to deliver products and services that are better tailored to local customer needs while creating sustainable value together with dealers and business partners.Speaking at the launch event, Amy Gong, President of DFSK, said:"At DFSK, we continuously evolve with our customers' needs. Through advanced new energy technologies, higher product quality and greater customer value, we are committed to delivering better mobility experiences while supporting the long-term growth of our dealers and partners. We first established our presence in Indonesia in 2017, and our long-term commitment to this market remains stronger than ever. This is the new DFSK, and together we will drive a better future."With more than 20 years of international development, DFSK now operates in over 70 countries and regions, serving more than 5 million users worldwide. The launch of the right-hand drive E5 PLUS in Indonesia marks another important chapter in the brand's global journey as it continues to expand its new energy vehicle portfolio and accelerate the transition toward smarter, greener and more reliable mobility solutions for families across Southeast Asia.
DFSK officially launched the E5 PLUS in Argentina
On June 24, 2026, DFSK officially launched the E5 PLUS in Argentina, marking another important milestone in the brand's expansion across Latin America and our ongoing global brand transformation. Organized in close collaboration with local distributor Corven Group, the event effectively combined product demonstrations with dealer empowerment. The launch received positive feedback from both media and dealer partners.The event secured excellent turnout and engagement from crucial local stakeholders:• Media Coverage: 51 mainstream journalists and top-tier automotive media outlets(including Autoblog, La Nación, El Economista, and Motor Magazine).• Channel Partners: 32 core dealer network representatives from across the country.• Strategic Partners: 41 VIP guests and partners.To maximize local resonance and media amplification, the marketing execution integrated highly successful localized touchpoints:• Product Feature Localization: We utilized the E5 PLUS's V2L (Vehicle-to-Load) function to brew Mate tea on-site. This tangible, scenario-based demonstration of the technology directly connecting with Argentine daily life generated significant media interest and discussion.• Emotional & Cultural Connection: Leveraging the coincidence of the launch date with Lionel Messi's birthday, the keynote included a dedicated birthday tribute and a public blessing for the Argentine National Team's title defense in the upcoming World Cup. This gesture successfully fostered emotional resonance and brand goodwill among the local attendees.• Product Validation Proof Point: Pre-launch marketing materials effectively highlighted the 2,217 km local road test (Buenos Aires to Mendoza), which successfully built trust regarding vehicle durability and reliability in diverse terrains.Following the launch, Corven Group executives, including Martín Torilo, Santiago Sporleder, and Braian Ata, hosted a business conference for Tier 2 dealers, aligning the network on brand strategy, product planning, and Q3–Q4 sales objectives.The DFSK training team then delivered product and sales training covering key product highlights, competitive positioning, sales techniques, and customer experience management, ensuring dealers were fully prepared for the market launch.The launch event also offered attendees the opportunity to experience the E5 PLUS through static displays, product demonstrations, and test drives, further reinforcing confidence in the model among dealers and media representatives."Every detail of this E5 Plus reflects a clear philosophy: to provide a smarter, more efficient and more comfortable driving experience for those who move forward wisely and pay attention to technology, design and functions," said Santiago Sporleder, Brand Manager of the general agent, in an interview with reporters.Looking ahead, DFSK will continue expanding our electrified vehicle business across Latin America while delivering reliable products and high-quality services under our "Drives for Better" brand promise. The successful launch of the E5 PLUS further strengthens SERES Group's international presence and represents another important step in our global growth strategy.
DFSK Accelerates Global Expansion with Debut of the Right-Hand-Drive E5 PLUS in Hong Kong
Hong Kong SAR, China, 18 June 2026 – DFSK, the new energy vehicle brand under SERES Group (HKEX: 09927), today unveiled the right-hand-drive (RHD) version of the E5 PLUS at the 2026 International Automotive & Supply Chain Expo (Hong Kong), marking a major milestone in the brand's global expansion.The debut of the E5 PLUS RHD not only broadens DFSK's product portfolio, but also reflects the brand's continued evolution into a global provider of intelligent, green mobility solutions designed around the needs of local markets.Accelerating DFSK's Global JourneyFollowing the success of the E5 PLUS in North Africa and South America, the launch of the RHD variant represents another significant step in DFSK's international growth. As DFSK expands its presence across global markets, the company continues to strengthen the development of its regional centers and ecosystems. Highly automated production facilities in Indonesia and Vietnam enable DFSK to respond more efficiently to local demand.Amy Gong, President of DFSK, said: "The E5 PLUS marks the beginning of a comprehensive renewal of our product portfolio. We will continue to strengthen our capabilities in technology and intelligent innovation, enrich our product offerings, accelerate our global expansion, deepen our local operations, and deliver increasingly competitive products and services that provide customers around the world with greener, smarter mobility experiences."<Photo 1: DFSK President Amy Gong speaking at the event>Engineered for Right-Hand-Drive MarketsThe E5 PLUS is a strategic global new energy model developed to meet the needs of modern family mobility. Powered by the SERES Super Hybrid System, the E5 PLUS intelligently adapts its driving modes to different road conditions through advanced energy management, delivering both efficiency and confidence on longer journeys with a combined driving range of up to 1,200km WLTP.The intelligent driving variant of the E5 PLUS RHD features driver assistance solution equipped with 5mm-wave radars and 22 sensing units, complemented by functions including a 540-degree panoramic view, enhancing convenience and safety across daily commuting and more challenging driving environments.Recognizing the unique characteristics of RHD markets, particularly across Southeast Asia, the E5 PLUS RHD has been specifically optimized for regional driving conditions, weather patterns and user preferences. Driver assistance functions such as Lane Centering Control (LCC) and Adaptive Cruise Control (ACC) have been refined for local driving scenarios, while voice interaction and user interface logic have been adapted to regional usage habits.The infotainment system now supports Traditional Chinese (Hong Kong), Thai, Indonesian, Malay and Vietnamese, alongside an upgraded connected ecosystem offering seamless compatibility with systems and applications like CarPlay and Spotify, creating a more intuitive and enjoyable ownership experience.The E5 PLUS RHD will be progressively introduced across markets including Indonesia and Hong Kong, offering customers an attractive combination of intelligent technology, practicality and value.<Photo 2: DFSK E5 PLUS Right-Hand-Drive model>New Identity, New Product and New ServiceGuided by its values of accessible technology, green innovation, accountability and continuous progress, DFSK is committed to advancing vehicle technology while building a stronger ecosystem that creates value for customers, partners and communities. By making intelligent mobility more attainable, DFSK strives to drive progress through smarter, more comfortable and more efficient transportation solutions that evolve with the changing needs of modern families.To support this vision, DFSK is actively strengthening its global partner ecosystem through long-term collaboration and comprehensive support. At the same time, DFSK has introduced a new global service framework built on agile quality management, professional talent development, an efficient spare parts network and a digital service platform. Spanning five critical dimensions—network capability, operational systems, people, technical expertise and parts availability—the new architecture is designed to provide peace of mind and a service experience that exceeds expectations.With a renewed brand identity, an expanding portfolio of new energy products and a stronger service commitment, DFSK is poised to further strengthen its position in international markets and play an increasingly important role in shaping the future of global sustainable mobility.
DFSK Expands in Latin America with Brand Renewal and E5 PLUS Launch in Chile
(Santiago, Chile, April 1, 2026) — DFSK, the new energy vehicle brand under SERES Group, held the E5 PLUS launch event in Santiago, officially marking the entry of its E5 PLUS into the Chilean market.DFSK E5 PLUSThe launch in Chile marks DFSK’s second step in Latin America following its brand renewal and signals the rollout of its new brand strategy in the market. With high-quality, high-performance intelligent plug-in hybrid products tailored to local needs, DFSK continues to strengthen its presence and expand its development in the region’s new energy vehicle market.Amy Gong, Vice President of SERES Overseas BU delivers a speechMaximiliano Meyer, Brand Manager of Inchcape, delivers a speechEngineered for Chilean Roads, Super Electric Hybrid Technology Delivers a Comfortable, Smooth Driving ExperienceChile is a leading market in South America, with a mature consumer base and a high level of urbanization. As the transition to new energy accelerates, demand for high-quality, high-performance NEVs continues to grow among local consumers.Building on DFSK’s years of local market experience, the E5 PLUS has been fully adapted and validated for Chile’s driving conditions, confidently handling a wide range of scenarios from urban roads to highland terrain and unpaved suburban routes.The E5 PLUS is equipped with SERES Super Electric Hybrid System, delivering strong and stable performance even in Chile’s mountainous terrain and on steep gradients. Developed in-house by SERES, the system intelligently adapts to different driving conditions, optimizing energy management to achieve greater fuel efficiency and meet local demand for fuel economy.In addition, the FSD adaptive suspension system ensures a smooth and comfortable ride, even on rough or uneven roads such as gravel and potholes.The new model is also equipped with a 360° panoramic image and transparent chassis, providing real-time visibility of the vehicle’s surroundings as well as the road beneath the car. This enhances safety and ease of driving on mountain roads, tight corners, and narrow streets.The vehicle is further equipped with 2 millimeter-wave radars, 6 ultrasonic radars, and 5 high-definition cameras. Together, these 13 high-performance sensing units work in coordination to accurately detect road conditions, delivering comprehensive safety protection for both everyday driving and more complex scenarios.Brand Renewal Gains Momentum, Expanding NEV Presence in Latin AmericaThe E5 PLUS has already proven its product strengths and market competitiveness across multiple overseas markets. Following its launch in Ecuador, it quickly became one of the fastest-growing hybrid models, earning strong recognition and positive feedback from consumers. In Egypt, it ranked No.1 in the 7-seater SUV segment in the first month after its launch, with strong sales performance validating both the product and the brand’s competitiveness.This launch in Chile marks a key step in DFSK’s transformation into a green, intelligent automotive brand . Since entering overseas markets in 2005, DFSK has spent 20 years building its global footprint, now spanning over 70 countries and regions with more than 1,000 sales and service outlets, laying a solid foundation for its reputation as a reliable brand.The brand also introduced its new slogan “Drives for Better,” upholding its core values of “Drive for Everyone, Focus on New Energy, Serve with Reliability, and Keep Moving Forward” and its commitment to making technology benefit all, enhancing lives through green mobility.In building its market ecosystem, DFSK creates a user-centric global co-creation platform and partners with local dealers to develop a symbiotic ecosystem, providing comprehensive support to its partners. With the E5 PLUS as a starting point, DFSK is advancing its full transition to new energy, bringing continuously upgraded products and services to the Chilean market.Looking ahead, DFSK will continue to deepen its localized operations in Latin America and support the region’s transition to new energy mobility, guided by its brand renewal, driven by high-quality products, and supported by win-win partnerships. Together with users and partners, DFSK aims to Drives for Better, building a smarter, greener, and more efficient future of mobility.
DFSK Officially Enters the Egyptian Market with Strategic Vehicle Lineup
The Launch Marks the Brand's Continuous Transition to Intelligent New Energy Mobility(Dec 22, 2025, Cairo) DFSK, an intelligent new energy vehicle brand, held its launch event in Cairo, Egypt, officially introducing its strategic model E5 PLUS alongside two additional new products to the Egyptian market. On the night of the event, lights illuminated the silhouette of the Pyramid, set against the desert, starry sky and cityscape, creating a striking dialogue between modern smart new energy technology and ancient civilization. This event marks DFSK's first official entry into the Egyptian market, and represents a significant milestone into the brand’s 20 years of international development, as it accelerates full-scale transition toward electrification and smart mobility.20 Years of Global Footprint, the Brand Keeps EvolvingAs an enduring symbol of Egyptian civilization, the Pyramids embody a profound history legacy— one that resonates with DFSK’s two decades of global expansion and its original brand aspiration. Since first entering overseas markets in 2005, DFSK has expanded its presence across 70 countries and regions, earned the trust of 550,000 users, and established a network of more than 1,000 sales and service outlets, laying a solid foundation for its reputation for reliability. Against the backdrop of the electrification era, the DFSK continues to uphold its core DNA of reliability while steering with a user-centric mindset. Driven by new energy technologies and innovation, the brand is reshaping green and smart mobility.At the launch event, Vincent Zheng, Associate President of SERES Overseas BU, stated: "In partnership with El Tarek Automotive Group, we are introducing Egyptian consumers to a new generation of vehicles, including the E5 PLUS. Looking ahead, we will continue to increase R&D investment, deepening integration of reliability and intelligence to build world-class new energy vehicles, making the benefits of advanced technology accessible to even more people around the world".Mohamed Tarek Ismail, Vice President of El Tarek Automotive Group, DFSK's Egypt distributor, said "Our goal is not rapid expansion, but rather sound and sustainable growth. We don't just sell cars; we build relationships with our customers, striving to meet their needs. Our service level is the secret to our continued success."Three-Vehicle Lineup: Smart Technology Empowers Diversified MobilityGuided by Egypt’s Vision 2030，the country’s electric vehicle market is experiencing rapid growth, driven by rising environmental awareness and government incentives including zero tariff policies. This evolving market landscape presents a prime opportunity for DFSK's new energy and intelligent mobility strategy.As the first strategic model launched following DFSK’s brand renewal, the E5 PLUS integrates five core strengths—design, space, intelligence, performance and safety. While maintaining strong cost competitiveness, it integrates advanced technologies such as smart voice interaction, comfortable and entertaining cockpit, and high-efficiency battery management solutions, enabling a wider range of users to enjoy the convenience of smart electric mobility.Powered by new energy, both the E5 PLUS and E5 offer practical and versatile electrified mobility, featuring SERES Super Electric Hybrid System and long-range capabilities. Simultaneously, the fuel-powered model 600 will also be introduced. With its all-scenario comfortable and spacious cabin, robust driving performance, and comprehensive safety features, it meets users' diverse mobility needs across multiple scenarios.Building a Partner-Centric Ecosystem for Shared GrowthDFSK’s successful launch in Egypt marks a pivotal move in its global brand revitalization strategy. Beyond the introduction of new products, it reflects the company’s long-term commitment to building a user-centric ecosystem that grows together with its partners. Through a globally shared platform, DFSK actively listens to customers’ voices and leverages market insights to drive continuous product iteration and evolution. Meanwhile, DFSK provides digital tools and systematic support to over 1,000 outlets worldwide, working hand in hand to build an efficient and professional service network. Moving forward, DFSK will further increase investment across three key areas— training, digital tools, and regional marketing support— including regular programs focused on new energy product knowledge and after sales service training, working hand in hand to build an efficient and professional service network.With continuous innovation, increasingly reliable and smart products, and a more collaborative partnership model, DFSK will work closely with local users and partners to shape a more sustainable, smart future of mobility.
